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The Medium Term Philippine Development Plan
for Culture and the Arts 2004 -2010 (MTPDPCA 2004- 2010)

Chapter VII

Policies, Strategies and Projects

A.  IMPLEMENTATION

The proposed passage of bills and amendments of laws in this section aim to firm up the implementation of the policies and strategies discussed in the previous chapter.

A.1. Dynamics

The Plan shall guide the implementation of culture and the arts development directions for the next four years. It is, however, proposed that The Plan shall undergo mid term evaluation so that it becomes more responsive to the needs of The Sub-sector of culture and the arts.

The programs and projects identified in The Plan shall be implemented by our cultural agencies in partnership with identified organized groups. The grants system shall be the mechanism through which financial support will be extended by the government to the private sector, NGO and PO initiatives.

Defining the areas of engagements between and among the government agencies, cultural organizations and foundations, international cultural organizations and possibly the Filipino organizations abroad shall be necessary towards maximizing resources and achievement of cultural development goals.

A.2. Organizational Support  

A.2.1. The NCCA Board

After the extensive consultations with the various members of the culture and arts community and a multi-sectoral consultation, the NCCA Board of Commissioners shall approve The Plan, and provide policy direction for its implementation and monitoring. The Board through the Chairman shall endorse The Plan to the National Economic and Development Authority for endorsement to the President for its final approval and formal adoption.

A.2.2. The Cultural Agency  Cooperation Committee, NCCA National Committees and the Member agencies of the NCCA Board

The formulation of The Plan emanates from input provided by the various participants in the planning stage. The same shall take an active role in the implementation of both programs and projects. The National Commission for Culture and the Arts shall be the coordinating body for the implementation and monitoring of The Plan. The implementing agency or organization shall submit a quarterly report to the NCCA Secretariat.

A.2.3. The NCCA Project Monitoring and Evaluation Division and the Planning and Policy Office.

To ensure the effective implementation of The Plan and monitor the impact of the projects, two divisions of the NCCA Secretariat, namely the Project Monitoring and Evaluation Division and the Planning and Policy Office shall be directly tasked to conduct monitoring and keep updated reports which shall be presented to the Board of Commissioners regularly.
A.3. Collaborative Actions and Networking
To effect its proper implementation, The Plan, the plan shall further define the collaboration that The Sub-sector intends to have with the various government agencies and civil society as presented in the previous chapter.

A.3.1. The Cultural Agencies

The coordination and collaboration among cultural agencies as strengthened by the EO 80 is supported by the creation of the Cultural Agencies Cooperating Committee (CACC) which meets regularly. Though the agencies continue to be guided by their own charters, the CACC ensures the proper coordination of the programs and projects of these agencies and in accordance with the priorities indicated in The Plan.

A.3.2. Department of Tourism

The DOT is represented in the Board of Commissioners of the NCCA, thus collaboration is accessible for both parties. Certain collaborative projects, like the development of the Tabon Caves Complex, development planning for the 8 anchor tourists destinations, and inclusion of the different cultural events sponsored by NCCA into the local cultural tourism packages being developed by the LGUs, etc. have been designed.

A.3.3. DILG and LGUs

The existing structure of the LGU reaches the grassroots, a mechanism that the NCCA does not have. It is then envisioned by The Plan that through collaborative efforts, this potential can be maximized rather than for NCCA to create another structure. It is then proposed that a Memorandum of Understanding be drafted between NCCA and the DILG to outline responsibilities as far as the preservation and promotion of culture and the arts is concerned. The potential of the LGUs to facilitate the preservation and protection of local heritage, the creation of councils for culture and the arts, and the development of local cultural industries will contribute significantly to local cultural development.

A.3.4. DepED and CHED

Cultural literacy for the youth is one of the major targets of The Plan. The DepEd and the CHED will play an important role in this particular concern. Training of teachers and development of relevant instructional materials for culture and the arts will hasten the realization of intensifying cultural education at all levels of the educational system.

A.3.5. TESDA

Cultural literacy for the youth is one of the major targets of The Plan. The DepEd and the CHED will play an important role in this particular concern. Training of teachers and development of relevant instructional materials for culture and the arts will hasten the realization of intensifying cultural education at all levels of the educational system.

A.3.5. TESDA

There are two important concerns which collaboration with TESDA can address; the recognition and promotion of the master craftsmen of the Schools of Living Traditions and the Gawad Manlilikha Centers and the formulation of standards to ensure that all "cultural ambassadors" are committed to balanced economic and diplomatic objectives.

A.3.6. DSWD and NYC

The program for the disadvantaged was created to respond to the needs of the groups as such, including the street children and the out-of-school youth. However, this program was implemented through small scale projects. At any rate, through collaboration with the DSWD and the NYC, the program will be able to expand its reach. Concrete collaborative projects can be designed under the program. Support shall be provided for the talented Filipino mouth and foot artists/ painters, development of theater groups in the resettlements, etc.

A.3.7. PIA

The Culture and Arts Radio and TV Program is the concrete activity that is developed by the NCCA, PIA, PTV 4 and some radio stations. Recognizing the strong influence that the media has on the Filipinos, it is important that its utilization be maximized. The Radio and TV program will highlight Filipino achievements and positive values.

A.3.8. NGOs, POs, IPs, Arts
Organizations and Councils

The government through the NCCA provides support to the various civil society groups" initiatives through projects grants. During the past 8 years, millions of pesos have been given to many organizations and foundations for projects ranging from festivals, seminar workshops, conferences, performances, community organizing, scholarships for artists, research for both indigenous and contemporary culture, exhibits, restoration and conservation of cultural and historical structures and many other types of projects.

A.3.9. DFA

To realize the program for the Filipino communities abroad, strong collaboration with the DFA is necessary. Though, at the moment there is already an existing coordination, there is a need to expand the collaborative projects with DFA so as to cover the Filipino communities in the different cities of the world. Cultural packages which include books and audio-video tapes for the Philippine embassies abroad, cultural performances coupled with symposia are the initial projects conceptualized to realize this objective of providing continuous cultural education for the Filipinos abroad.

A.3.10. NCIP, OMA

Towards the protection and promotion of culture of the indigenous and the Muslim communities, coordinated programs and activities between the NCIP, OMA and other cultural agencies shall be undertaken. Mutual understanding and appreciation of diverse cultures will in great measure help lead to greatly-desired unity and peace.
A.4. Proposed Implementation Scheme involving the non-NCCA agencies/organizations.

The NCCA does recognizes the challenging implications of including in The Plan the non-NCCA entities. However, the Commission is convinced of the commitment and support indicated by the agencies mentioned in The Plan during the various fora and consultations. Nevertheless, the NCCA identified the following schemes to ensure the implementation of the cultural programs of the concerned agencies:

1. Create Technical Working Groups for specific program and project, composed of representatives of concerned agencies, such as TWG composed of NCCA, TESDA, POEA, DOLE and DFA representatives to tackle Overseas Filipino Communities’ concerns; TWG for NCCA, PIA, and Media Organizations representatives for the Media and Culture Program, etc. 
2. Firm up commitments and collaborations through signing of Memoranda of Understanding with various government agencies like DILG and others. 
3. Sustain interest of the multisectoral groups by providing them with regular communications/ information and continually engaging these agencies in cultural fora and consultations. 
4. Create a multisectoral monitoring body to serve as oversight committee to ensure the implementation of the plan.

A.5. Sub-sectoral Targets
The crafting of The Plan sets the direction for culture and the arts for the next three years. Through The Plan, The Sub-sector of culture and the arts presumes that its assertions find significant correlation with the goals and priorities of the government. One of the difficulties in projecting targets for The Plan is the absence of benchmarks and cultural indicators. At this point, though, the targets shall be limited to the interventions along areas of concerns as previously discussed.

A.5.1. Implemented more projects that promote understanding, peace and unity.

Inasmuch as The Sub-sector is in the process of developing instruments to measure impact of initiatives towards unity and peace, it shall anchor the measure of its achievements on the number of projects with deliberate intent in addressing the concerns for understanding, peace and unity.

A.5.2. Rate of Culutral Literacy

An increased level of cultural awareness and literacy through the formal and non-formal educational systems, mass media, exhibits, festivals and the information technology is another target of The Sub-sector. The NCCA is linking with the DepEd and survey agencies that can facilitate establishment of cultural literacy indicators.

A.5.3. Protected and Promoted Natural and Cultural Heritage

An increase in the number of World Heritage Sites; more cultural, historical, and natural landmarks protected; more Schools of Living Traditions created; more museums, libraries and archives established, etc. – these shall be the indicators for this particular target.

A.5.4. Provided the artists,
cultural workers and the communities venues for human development and interaction

Geared towards enhancing human capacities are measures to provide local structures for honing talents and creative skills; support scholarships, training workshops, fellowships for cultural workers; allow local and international cultural exchanges; help establish performing arts structures and local culture and arts councils; sponsor performances and lectures for Filipino overseas communities; etc.

A.5.5. Cultural resources and programs be made more available to the regions

The assurance of representation of the regions in the NCCA Committee membership, creation of more local culture and arts councils with define cultural programs for the next three years, number of projects support by the government distributed evenly to the regions are the possible indicators of this target.

A.5.6. Developed cultural indicators

The set of validated and confirmed cultural indicators and a well-structured information-loaded cultural data bank are the outputs expected from this target.
B.  FUNDING

Given the limited resources of government, while recognizing the significant role of the culture and arts sub-sector in national development, it became imperative for the sub-sector to identify financial support mechanisms that can facilitate the adequate funding of the identified programs and activities.

As The Plan presents programs and projects of the sub-sector, the funding will be inclusive of allocations for culture and arts of the cultural agencies; LGUs; other government agencies; NGOs and POs initiatives translated in figures; and foreign support, solicited by the implementing organization/ agency.

Having said this, it must therefore, be underscored that the funding for The Plan shall not solely be source from and by NCCA but rather by all the concerned agencies and organizations. The following are the possible sources of financial support in order to realize The Plan.

B.1. The National Endowment Fund (NEFCA)
The National Commission for Culture and the Arts administers the National Endowment Fund for Culture and the Arts, which through the years supported the culture and arts programs and activities of various NGOs, POs, cultural communities, arts councils, cultural agencies, etc.
B.2. The General Appropriation Act (GAA)
Consistent with the Constitutional mandate the Government of the Philippines provides annual allocation to the cultural agencies and other government agencies to be able to implement culture and arts programs. However, the increasing demand of cultural development makes the allocation inadequate to support these identified needs, thus, the need to tap the resources of the local government units and the different government agencies for culture and the arts programs.
B.3. Countryside Development Fund
A number of legislators appreciate the significant contribution of culture and the arts in the local development, thus it is important to be able to involve them in the development of projects that concerns their areas of responsibilities and solicit support in various form but more importantly, the financial support.
B.4. Support from the Private Sector

The private sector has opened interest for culture and arts programs and activities, which includes institutions like the PLDT, Metrobank Foundation, Ayala Foundation, Filipinas Shell Foundation, Petron Corporation, Nokia, and many other organizations. It is then important that incentives and proper recognition be provided to further encourage them to support cultural development processes.

Though the discussions at this point centers on funding support, it is equally important to acknowledge that private institutions, especially the universities may have resources, both human and material, which can be of assistance in the implementation of The Plan.

B.5. Official Development Assistance
Given the meager culture and arts resources, it is important that the various foreign organizations/ agencies in the Philippines be involved specially along the line of conservation. The example of the Burgos Museum of Vigan, which is supported by the Spanish government through the AECI can be taken as model through which other foreign supported projects be developed.
C.  MONITORING and EVALUATION
The monitoring is aimed at providing necessary measures to ensure effective implementation of the plan, while the evaluation will tackle the extent of The Plan implementation and the impact of the implemented activities to its beneficiaries.
C.1. Monitoring Concerns  

C.1.1. Programs, activities and projects

The information on the number of projects implemented in the different localities, types of activities, relevance of the projects and activities to the local community, programs and projects which can be institutionalized, cost effectiveness, funding source of the projects and activities are important in the evaluation of The Plan.

C.1.2. Beneficiaries

More important than just implementation of the planned projects and activities is the data about the beneficiaries. To evaluate the impact of The Plan, the number and type of beneficiaries must be noted, increase in the awareness about the Philippine culture and certain indications of improvement in the life of the recipients/ participants of the programs and projects will be helpful bases for evaluation.

C.1.3. Regional participation

The clamor of providing equitable opportunity for Filipinos, especially in the regions, has become a major concern of The Plan. It is therefore, important to gather information on how well are we able to provide the regions with resources in various forms for them to participate in cultural development processes.

C.1.4. Involvement of the identified  stakeholders

The involvement of the different agencies, institutions and organizations have been given so much emphasis, as their support will indeed spell a difference in The Plan implementation. It is therefore, important to note their contributions.
C.2. Monitoring Agency
The NCCA shall be the central coordinating agency for The Sub-sector of culture and the arts and will be responsible for the conduct of the monitoring and evaluation, utilizing its existing monitoring tools and system. An external group shall be asked to conduct the evaluation processes.

Do you need funding for your projects? Know more about NCCA Grants Program. >>>Read
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